Laura Fernandez brings more than 15 years of experience developing and executing integrated PR and social media campaigns, for prestige skincare and fashion brands as well as technology and corporate accounts. Laura started her career in public relations at Sue Devitt Beauty where she managed all in-house PR initiatives & strategy. Since then, Laura has helped strategic media relations for Yummie by Heather Thomson, Kenneth Cole, Simple Skincare, Suave Body, The Floral Studio, RMS Beauty, beauty ADDICTS, Beauty Collection Stores and Nap Mat Carriers – just to name a few. With the ability to build strong media relationships and strategically spearhead creative campaigns, she has secured high-impact coverage for clients in top tier publications including Allure, InStyle, Good Housekeeping, Cosmopolitan, Family Circle, Well + Good and Refinery29.

Laura also possesses a strong voice and a versatile writing style proven through becoming the trusted brand voice of both the Sue Devitt Beauty and Yummie by Heather Thomson brands in just under a year.  Her passion for the industry has enabled her to work with a very diverse range of clients and contributes to her ongoing development of creative, newsworthy and trend-setting concepts for every company she works with.